Why Fonts Matter by Sarah Hyndman

photo-24-10-2016-18-39-43

Weather it is realised or not, text is everywhere. Our ubiquitous use of digital media, as well as traditional print, puts text and information square in front of us at a constant rate. ‘Why Fonts Matter’ provided a useful and easy to follow exploration of fonts around us, providing multiple examples from adverts, e-books, road signs, etc. to help demonstrate their importance. Useful when discussing choices made in products or media.

While fonts were something I rarely concerned myself with, while studying McLuhan’s theories about how different mediums affect us, I realised the ways in which information is shared across media differs, and how different fonts can remind us of different products and media due to our association with them. Hyndman’s book comes in handy as a starting point when discussing these issues/benefits.

  • Hyndman, S. (2015) Why Fonts Matter. Random House: London.
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s