Scott talks a lot about vision, in both the physical sense and our visions for the future in regards to the arts, media, technology and comics. “Learn from Everyone, Follow no one, Watch for Patterns, Work like Hell.” Thinking about a scientific mind in an artistic field, attempting to make something and understand something at the same time. In regards to comics, despite them being a purely visual medium, they attempt to replicate all five senses. Something that innovation in the digital age could bridge the gap with in later years (e.g. Motion comics, interactive comics). The talk also goes through a history of visual narratives in print, from hieroglyphics, and tapestries, to modern day comics and digital comics. As well as talking about McLuhan-esc mistakes when transferring comics from print to screen, as they are attempting to recreate a previous medium in a new one, ignoring what the new medium can do. This talk borrows heavily from McCloud’s previous books Understanding Comics and Reinventing Comics.
I find this talk useful as it shows McCloud openly discussing and elaborating on his theories in a more open fashion, providing examples for each point he makes and going through the work with him to better understand his point. Since my focus is geared towards media theory in the realm of Comics, TV, Film, literature, and theatre, this elaboration of McCloud’s thoughts is interesting to behold.
- TED (2009) Scott McCloud: Understanding Comics. January 14th. Available from: https://www.youtube.com/watch?v=fXYckRgsdjI [Last Accessed: 24/10/2016]