Understanding Media. The Extensions of Man, is one of McLuhan’s quintessential works. The book covers a large variety of media and how each relates to our experience. Relating several of McLuhan’s theories, such as hot and cold media, the extension of man, and high and low fidelity, Understanding Media is a useful basis when discussing various forms of media. McLuhan’s work is almost inescapable when discussing media theory, and while The Medium is the Message is also a useful asset, Understanding Media is far more dense, lending itself to more in depth discussions.
- McLuhan, M. (1964) Understanding Media. The Extensions of Man. Routledge Classics. Oxon.