Throughout the project, the process of decision making has been in constant flux. This seems to come from the need to satisfy a client’s needs. While some decisions, such as the initial art style came naturally, based on my own experience and style. Others came from the need to justify why my style was a practical fit. When these ideas did not fit with the client’s specifications, decisions were made either as a compromise, or through research. The research for each decision became imperative in this regard, as they not only provided inspiration for my own thought and design process, but justification and examples as to how and why a different style, method or approach may suite the project better. Working with more experienced clients, also provided an extra layer of knowledge to the project. The clients, all of which had an academic background, had advance knowledge in various aspects of design. This provided guidance in various aspects, such as typography, and colour design. When notes were passed to me for things to consider. I would proceed to take these suggestions, and research as to why these suggestions were made.
Other decisions were made in more spontaneous circumstances, or through trial and error. When moving from storyboard to full animation, changes became more spontaneous, as the greater sense of movement gave a better idea of what might tonally flow better, and provide a greater level of engagement with the audience. Circumstances that resulted in trial and error, usually came from moments of desperation, or hurry. When a planned method or style did not transition well from theory to reality, these ideas or mistaken results were salvaged, or modified to either bare a resemblance to the original proposal, or adapted to at least fit with the already finished work. In the case with the car movement in the middle of the McLuhan video, a spontaneous decision became the bases for an entire change in design. The Monty Python-esc moment of animation, caused myself, and my clients to look at the animator Terry Gilliam, and the college style as a design choice. From there, follow up decision were made to fit in line with this new direction. Causing myself and the clients to seek out examples and inspirational material. Decisions we had made before then, that we felt were vital for the project, needed to be adapted to suite this style. This string of decisions was made in almost rapid succession, causing the pace of work to become much faster. Producing an organic flow between each of the participants. From here, any decisions became simplified, due to the cemented style and feel.