Barthes script Ver. 1 (UNFINISHED)


Structuralism, in its simplest form, is the practice of understanding the ‘metaphor of language’, how we use the language, its structure, and how we interpret it. When it comes to language, on their own, words have no meaning. It is use as a society that assign meaning to them. The word ‘Dog’ has no association with an actual animal on its own, we have assigned the three letter word ‘Dog’, to refer to a specific four legged, tailed, usual domesticated animal. Structuralism can be broken down into a signifier, and a signified. In this case, the word ‘Dog’ is the signifier, and the animal itself is the thing being signified.

Post Structuralism:

Post structuralism, moves past signifiers and signs, and examines how we shape or reality based on our use of language.

Roland Barthes and Myth as Post structuralism:

Scott McCloud: Understanding Comics – Research [Final]

One I have brought up before, but an interesting and important TED talk. Scott McCloud discusses the importance of visuals when telling a narrative. That, in this case, comics are a visual medium, but attempt to represent all senses, and the abstract nature of both image and text.

Changing Education Paradigm Video – Research [Final]

Great example from RSA, as it uses both text and image to convay the ideas they need to discuss. The use of the two combined is very effective, and helps the viewer to combine the idea with the words associated.

Storyboard research – comics [Final]

Photo 19-06-2017, 10 54 58

While working on storyboards, I have been diving quiet heavily into different styles of comic books. I have been using them as a reference as to how to convey meaning through images. I have gone through several different types of comic, to attempt to understand different methods.

Congress of the Animals by Jim Woodring is completely silent, with no dialogue, and around 100 pages of pure imagery. Despite the lack of narration, the piece still has a clear narrative. Its formatting style acts a lot like an animatic, as panels seem to be closer time wise, allowing you to see a motion or action almost completely.

Black Hole by Charles Burns, while quiet dense when it comes to text in places, the art conveys a lot of emotion, and brings sense to mind, through its use of unconventional imagery. Entire chapters, at times can be seen as hallucinations or dreams without text, that still convey a heavy amount of meaning.

Batman: The Dark Knight Returns by Frank Miller and Klaus Janson, while a classic, uses an interest form of panelling to denote which form of media is being discussed. For example, when the news is being shown, the panelling becomes reminiscent of a television screen. Meant as a way to convey the change of media to the reader.

Finally, Silk Vol. 1: Sinister by Robbie Thompson and Stacy Lee has a very interesting visual style. Providing thick outlines around the most important elements in frame, such as the main character, or items that are intended to be the focus. This provides an easy way for the reader to focus on the most important details, story wise.


  • Burns, C. (2005) Black Hole. Jonathan Cape: London.
  • Miller, F. & Janson, K. (1986) Batman: The Dark Knight Returns. DC Comics: New York.
  • Thompson, R. & Lee, S. (2016) Silk Vol. 1: Sinister. Marvel Comics: New York.
  • Woodring, J. (2011) Congress of the Animals. Fantagraphics Books: Seattle.

Tutorial with Ian – 15/06 [Final]

Have been ill.

Have some initial storyboards…

Working quite hard with the animation at the moment – have a look at RCA Animate series – e.g.

Make sure your animation style is efficient – so that you will actually be able to finish the animation. A mix of text and image is probably best. Make use of Kinetic typography – this can help communicate easily.

You’ve realised the necessity for a high standard of audio recording.

Script is just below 500 words – good – don’t let it get any longer.

The blog is coming on nicely.

I won;t see you next week, but will the week after – there’s a symposium and tutorials.

For then,

Have a full storyboard, maybe a recording and animatic?

Bit more research on animation and education and animation as part of e-learning materials.

Marshall McLuhan – Second Draft [Final Project]

Herbert Marshall McLuhan is often considered the ‘prophet of the digital age’, with his idea of the ‘global village’ [McLuhan. 1962], predicting the idea of our modern internet. His work has touched pop culture, and sent ripples through the academic world, through how we see our relationship with media.



‘The Medium is the Message’, first appeared in Understanding Media [McLuhan. 1964: 19]. McLuhan use of ‘medium’ and ‘message’ take on an array of meanings in his work. The term medium, acts as an extension of the human body and mind, meaning that when he refers to things such as media, he is referring to not only television, films, radios, and books, but also items such as clothing and cars. According to McLuhan, media always extends at least one part of ourselves. Clothing is an extension of our skin, adding a second layer to us. Cars are an extension of our feet, allowing us to travel greater distances at a faster pace. A book or a magazine extends our eyes, allowing us to see more of the world. Television or film extends or eyes, ears and our sense of touch. The global village McLuhan describes, now known as the modern internet, extends our central nervous system, our minds, as we are able to access vast quantities of information, and extend our reach to ever corner of the world.

McLuhan’s use of ‘message’ in this sense, is not as straight forward as that of a text message or a written letter. McLuhan’s use of the term focuses on the effect or impact the medium has on our lives and our way of thinking. Similar to the study of semiotics, the medium in which a message is conveyed, hold just as much meaning as the way in which it is conveyed.



As McLuhan describes the various ways in which media extends our bodies and minds, he also describes the two categories into which media can be sorted: Hot and Cool to describe our levels of engagement with the media in question. McLuhan describes hot media as one that is full of information, feeding it clearly and directly to you, allowing for little input from the audience. While cool media allows for variation in information, so the audience has some form of interaction with the media. For example, a lecture is a hot media, because the information is being fed to students with no breaks, the information is prepared beforehand, and delivered as such. However a tutorial is cool, because while a general topic and subject is agreed upon beforehand, the actual content varies depending on the participants, it is highly interactive. When it comes to television vs. the cinema, TV is cool, while the cinema is hot. You have complete control over what you watch on the television, but in the cinema, you are placed in a dark room, unable to pause, rewind or change film during the presentation.



  • Bishop, R. (2014) I Sing the Senses Electric. Journal of Visual Culture. SAGE Publications: London.
  • Bolter, J. (2014) McLuhan and the Legacy of Popular Modernism. Journal of Visual Culture. SAGE Publications: London.
  • McLuhan, M. (1962) The Gutenberg Galaxy: The Making of Typographic Man. University of Toronto: Toronto.
  • McLuhan, M. (1964) Understanding Media: The Extensions of Man. McGraw-Hill: New York.
  • McLuhan, M. & Fiore, Q. (1967) The Medium is the Massage: An Inventory of Effects. Penguin Books: Westminster.
  • McLuhan, M. & Fiore, Q. (1968) War and Peace in the Global Village. Gingko Press: California.
  • Annie Hall. (1977) Film. Directed by Woody Allen. [Blu-Ray] Rollins-Joffe Productions: USA.
  • The Doors (1990) Film. Directed by Oliver Stone. [Blu-Ray]
  • Videodrome (1983) Film. Directed by David Cronenberg. [Blu-Ray] Filmplan International: Canada.